8:30am

Registration & Networking

9:15am

Welcome

9:30am

Opening Keynote:
Uncovering the Hidden Opportunities in Digital Experience

An on-stage interview exploring the five most commonly missed opportunities in digital experience, with a focus on overcoming Martech utilisation challenges.

• Maximising the potential of Martech stacks through better integration and alignment with business goals
• Enhancing personalisation by leveraging untapped data sources and advanced analytics
• Streamlining user journeys to eliminate friction points often overlooked in digital experiences
• Addressing accessibility gaps to expand reach and improve user inclusivity
• Optimising content delivery strategies to better engage users across diverse digital channels

Speaker:
Tim Armstrong, Director - Data, Technology and Product - Nova Entertainment

9:50am

Panel:
Scaling Global Success: A Panel Discussion with EHP Labs

Join us for an engaging panel discussion featuring experts from EHP Labs and Nick Hale, a Consultant at Insider specialising in Data Connectivity and AI predictions. This thought-provoking session will delve into the strategies and insights that have propelled EHP Labs to the forefront of the global market. From resourcing challenges to evolving customer needs, gain valuable perspectives on how to foster sustainable growth in a competitive landscape.

Panelists:
Matt Paterson, Marketing & eCommerce Manager - EHP Labs
Brendan Ridge, Head of Innovation & Technology - EHP Labs
Nick Hale, Consultant, Data Connectivity, AI Predictions - Insider

10:20am

Panel:
Speeding to the Future of Digital Experiences 

This panel discussion delves into the dynamic future of digital experiences, exploring how emerging trends will redefine our interaction with technology at both personal and societal levels.

Delving into AI, personalisation, UX + Design and much more 
Exploring how and why DX will change in the coming years?
Which technologies and methodologies are going to have the biggest impact on DX in 2025?
What are the major challenges that must be overcome as we advance into this new digital era? 

Panellists:
Sven Lindell, Former Consulting Chief Marketing and Digital Officer - 4WD Supacentre
Anna Bohler, Head of Digital Experience - Big Red Group
James Peck, Chief Product & Technology Officer - Love to Dream

10:50am

Morning Tea & Networking

11:20am

Audience Activity:
Creating Dynamic Digital Experiences

In this innovative session, attendees will be faced with a series of scenarios that they may face in their roles. Attendees will discuss the possible courses of action with their peers to consider the ramifications of each option before logging their own course of action. 

Results will be tallied and analysed by our session facilitator and results will impact the way the group moves through the activity.

Will we collectively choose the right course of action?

11:45am

How you can... Drive efficiencies with integrated tech solutions

Learn how to streamline your marketing efforts with an intelligent suite that maximises productivity and minimises costs. Discover the tools and insights that help marketers make informed decisions on where and what to spend, reducing time-to-market and budget waste while gaining increased conversions, engagement and competitive edge.

Speaker:
Ben Damon, Sales Director - Braze

12:10pm

Panel:
Under the Hood of the Tech Engines Driving Digital Experiences

Explore the importance of having the right technology in place to ensure uptime, deliver personalisation, and create exceptional digital experiences. 

• Exploring emerging omnichannel and digital technology developments and their potential to enhance customer and digital experiences 
• Uncovering modern architecture strategies to support digital experiences
• Exploring technology that contribute to efficient and scalable digital platforms
• Delving into AI trends in technology development and use cases

Panellists: 
Kurt Brissett, Chief Technology and Innovation Officer - Transport for NSW
Michael Ristuccia, GM Customer Technology - Tabcorp

12:40pm

Roundtable Discussions:
Choose 1 Roundtable Discussion Topic to join on the day!

1. Payments Strategies to Create Seamless CX
2. Innovating the Customer Experience with Artificial Intelligence
3. From Insights to Action: Experimentation and Personalisation in Challenging Markets
4. Evolving Ecommerce: Charting the Future Landscape of Digital Retail 
5. Personalisation As A Driver To Enhance Customer Experience And Lower Costs
6. Enabling Smarter, Data-Driven Decision Making for Customer Facing Teams

1:30pm

Lunch & Exhibition

2:20pm

Panel Discussion: 
Personal Touch: Redefining User Experience Design for the Modern Consumer

This panel will explore the future of user experience design, focusing on how personalisation is shaping the way products and services are crafted and delivered.

• How are the core principles of user experience design evolving to incorporate increased personalisation? 
• As personalisation becomes more prevalent, how are consumer expectations shifting? 
• Who is leading the way in integrating personalisation into user experience design? 
• What are the challenges of designing highly personalised experiences while maintaining user privacy and trust? 

Panelists:
Patrick Tam, Head of Digital Experience Design - Westpac
Nicole Shepherd, Customer Experience Product Lead Retail - Big W
Adina Tudor, Former General Manager Surfstitch - Alquemie Group

2:45pm

The Great Debate:
The Role of AI in Enhancing vs. Replacing Human Creativity in Digital Experiences

This engaging session encompasses expert opinion and audience interaction as we see how the industry feels artificial intelligence is set to instil a new digital experience evolution. Will will explore:

• Can AI truly replicate the nuanced creativity of human designers and content creators?
• Will the rise of AI tools lead to job displacement in the creative industries, or will it create new opportunities?
• Does AI-generated content match the quality and authenticity of human-produced content?
• What ethical guidelines should govern the use of AI in creative processes

Debaters:
Kevin Wilkins, Experience Chapter Lead (UX) - Commonwealth Bank of Australia
Dan Palmer, Co-Founder - Relevance.ai
Justin Lyster, Chief Digital Officer - Blackwoods
Olivia Romani, Former UX Researcher - Centre for Digital Transformation of Health, The University of Melbourne      

3:15pm

Event Closed