9:00am

Registration & Networking

9:30am

Opening & Welcome

9:40am

Opening Keynote
Life, Death and Reincarnation: How rebrands really work  
Giving us a creative break from the heavy B2B topics, Brent's deep diving into the impact of consistent and effective visual brand identities. The talk explores the balance between communication that is effective (to help sell stuff today) vs communication that is distinctive (to help build the brand for tomorrow). It is a series of consumer goods case studies that are broadly applicable to any brand and marketer. Cross pollinate your B2B skills with Brent's B2C insights!

Speaker:
Brent Vrdoljak, Founder  - supergoods                                                                                                                         

10:05am

Panel:
Challenges at the leadership level for marketers
What are the biggest challenges facing marketing leaders right now? Four senior leaders give an inside look at what they’re working on, and share tips on how they’ve overcome challenges such as structuring teams, limited budgets, and representation at the board or leadership level..

Panelists:
Lara Barnett, Head of Marketing - Logicalis Australia 
Mikayla Hopkins, Head of Marketing - Tracksuit

Moderator:
Nick Flude, Advisory CMO - Hack the Box

10:35am

Morning Tea & Networking

11:25am

Keynote:
How to Scale Customer Storytelling
Ever wondered how to ramp up Customer Storytelling in your organisation? This session focuses on the power of customer storytelling and emphasises the importance of authentic narratives in customer storytelling. Attendees will learn DocuSign's strategies for crafting compelling customer stories, including identifying impactful experiences, scaling content production, and telling customer stories at scale across earned and owned channels. The session provides practical tips on developing a Customer Marketing Strategy and measuring storytelling impact.

Speaker:
Jennifer Norrie, Customer Advocacy & Marketing Director - Docusign

11:45am

Keynote:
Designing a best-fit marketing organisation that drives growth
Most know that “one size does not fit all” when designing high-growth marketing organisations. And to achieve success, it’s imperative that we empower people to do their best work.
During this session you’ll hear how progressive companies (such as Clio, Canva & Culture Amp), architect and adapt their marketing organisations to align to their growth stage, GTM strategies, and the unique strengths of their teams.
You’ll learn handy tips on team designs that drive growth, unlock your people and support strong cohesion among cross-functional teams such as marketing, sales, product and customer success.

Speaker:
Sara McCormick, Head of Product Marketing - CultureAmp

12:05pm

Panel:
Unconventional lead generation experiments
It’s rare to see traditional marketing used by tech startups, like billboards, print, or TVCs. These marketers are running experiments in just that - does old school marketing work for SaaS products? Get a peek into the campaigns they’ve run and the results for their chosen channels.

Panelists:
Chris Chow, Senior Digital Marketing Manager - Smokeball Australia
Tania Clarke, Head of Product Marketing - Qwilr
Moderator, Sabina Hodges - Cashrewards
Daniel Kimber, Co-Founder & CEO - Brainfish

12:35pm

Roundtable Discussions:
Choose 1 topic to join on the day!

1. Growth Marketing
2. Product Marketing
3. Marketing Management
4. Event Marketing & Measuring ROI
5. Customer Marketing
6. SEO and Content
7. B2B Brands
8. Excelling with Small Teams

1:35pm

Lunch, Exhibition & Networking

2:25pm

Keynote:
How to covert-ops infiltrate sales, and make them love marketing
Steal these relationship building tactics to get sales saying “we have to get marketing in here!” Get ready to laugh and cringe in equal measure from Kayla’s experience of what works and what doesn’t.

Speaker:
Kayla Medica, Fractional Product Marketer & CMO - Mehdeeka 

2:50pm

The Great Marketing Debate:
If you can’t measure it, don’t do it

“You can’t improve what you can’t measure”, or was it “you can’t measure brand marketing, but you should increase spend on it”? Whatever side of the debate you’re on, join this audience-participation session to settle it once and for all - should we be doing things we can’t measure? 

3:15pm

Event Closed