Generate Summit 2024 is a one day event designed for and by B2B marketers reimagining what's possible in B2B marketing and equipping you with actionable marketing tactics.

Organised by Generate, the leading B2B marketing community in Australia, we’ve curated the day around the needs of mid-senior tactical marketers needing to deliver results in a tight market. You will have the opportunity to engage with like minded peers in dynamic keynote presentations, interactive workshops, and networking sessions designed to foster collaboration and knowledge exchange.

Highlights include:

  • Keynote Speakers: Insights from top-tier marketing experts and thought leaders.

  • Workshops and Panels: Hands-on sessions covering marketing topics such as growth marketing, product marketing, content marketing, more.

  • Interactive Roundtables: We’ll breakout into discussion groups based on the marketing topic you have chosen for the session.

  • Networking Opportunities: Meet other Generate members in-person and connect with fellow B2B marketers to build valuable relationships.

  • Exhibitor Showcase: Discover what’s new in the ever-evolving marketing solutions and software space from hand-picked marketing providers.

Aimed at senior and mid-level marketers, Generate Summit 2024 will deliver actionable insights, innovative ideas, and practical takeaways to drive your marketing team forward. 

Don’t miss this opportunity to be part of the conversation that is shaping the future of B2B marketing.

Register now and join us in Sydney for our first ever Generate Summit, an event that will inspire, educate, and connect.

This event is managed in partnership with Clutch Events.

Speakers.

Axel Sukianto
Founder

Kayla Medica
Fractional Product Marketer & CMO

Sara McCormick
Head of Product Marketing

Jennifer Norrie
Customer Advocacy & Marketing Director

Lara Barnett 
Head of Marketing

Tania Clarke
Head of Product Marketing

Nick Flude
Advisory CMO

Christopher Chow
Senior Digital Marketing Manager

Mikayla Hopkins 
Head of Marketing

Sabina Hodges
Senior B2B Marketing Manager

Simon Rollenbeck
Head of Marketing

Daniel Kimber
Co-Founder & CEO

Brent Vrdoljak
Founder

Time

Session                                                                                                           

9:20am

Opening Keynote
Life, Death and Reincarnation: How rebrands really work  

Speaker:
Brent Vrdoljak, Founder  - supergoods                                                                                                                         

9:50am

Innovation & Technology Keynote:
Session to be announced shortly!

10:20am

Panel:
Challenges at the leadership level for marketers
What are the biggest challenges facing marketing leaders right now? Four senior leaders give an inside look at what they’re working on, and share tips on how they’ve overcome challenges such as structuring teams, limited budgets, and representation at the board or leadership level..

Panelists:
Lara Barnett, Head of Marketing - Logicalis Australia 
Mikayla Hopkins, Head of Marketing - Tracksuit
Simon Rollenbeck, Head of Marketing - Komo Technologies

Moderator:
Nick Flude, Advisory CMO - Hack the Box

10:50am

Morning Tea & Networking

11:20am

Keynote:
How to Scale Customer Storytelling
Ever wondered how to ramp up Customer Storytelling in your organisation? This session focuses on the power of customer storytelling and emphasises the importance of authentic narratives in customer storytelling. Attendees will learn DocuSign's strategies for crafting compelling customer stories, including identifying impactful experiences, scaling content production, and telling customer stories at scale across earned and owned channels. The session provides practical tips on developing a Customer Marketing Strategy and measuring storytelling impact.

Speaker:
Jennifer Norrie, Customer Advocacy & Marketing Director - Docusign

11:40am

Keynote:
Designing a best-fit marketing organisation that drives growth
Most know that “one size does not fit all” when designing high-growth marketing organisations. And to achieve success, it’s imperative that we empower people to do their best work.
During this session you’ll hear how progressive companies (such as
Clio, Canva & Culture Amp), architect and adapt their marketing organisations to align to their growth stage, GTM strategies, and the unique strengths of their teams.
You’ll learn handy tips on team designs that drive growth, unlock your people and support strong cohesion among cross-functional teams such as marketing, sales, product and customer success.

Speaker:
Sara McCormick, Head of Product Marketing - CultureAmp

12:00pm

Panel:
Unconventional lead generation experiments
It’s rare to see traditional marketing used by tech startups, like billboards, print, or TVCs. These marketers are running experiments in just that - does old school marketing work for SaaS products? Get a peek into the campaigns they’ve run and the results for their chosen channels.

Panelists:
Chris Chow, Senior Digital Marketing Manager - Smokeball Australia
Tania Clarke, Head of Product Marketing - Qwilr
Moderator, Sabina Hodges - Cashrewards
Daniel Kimber, Co-Founder & CEO - Brainfish

12:30pm

Roundtable Discussions:
Choose 1 topic to join on the day!

  1. Demand generation
  2. Product marketing
  3. Customer marketing
  4. SEO in 2024 & beyond
  5. The perfect tech stack
  6. Excelling with small teams 

1:30pm

Lunch, Exhibition & Networking

2:15pm

Keynote:
How to covert-ops infiltrate sales, and make them love marketing
Steal these relationship building tactics to get sales saying “we have to get marketing in here!” Get ready to laugh and cringe in equal measure from Kayla’s experience of what works and what doesn’t.

Speaker:
Kayla Medica, Fractional Product Marketer & CMO - Mehdeeka 

2:45pm

The Great Marketing Debate:
If you can’t measure it, don’t do it

“You can’t improve what you can’t measure”, or was it “you can’t measure brand marketing, but you should increase spend on it”? Whatever side of the debate you’re on, join this audience-participation session to settle it once and for all - should we be doing things we can’t measure? 

3:15pm

Event Closed

Who Attends.

  • Chief Marketing Officers
  • Vice President, Marketing
  • Heads Of Marketing
  • Marketing Directors
  • Marketing Managers
  • Field Marketers
  • Product Marketers
  • Marketing Coordinators
     

 

 


 

Are you interested in sponsoring the 2024 Generate Summit 2024?

Find out more here or get in touch with Danny Perry to secure your spot now, as each of our events is highly limited to 8 sponsors.

Danny Perry
Director of Sales

E: danny@weareclutch.com.au

P: 0423 984 435

About Generate.

Generate is Australia's leading invite-only community for B2B marketers.
 


Generate is a community of in-house B2B Technology and SaaS marketers across Australia and New Zealand. With 500+ members, the community continues to grow, with members getting access to platforms for learning and peer to peer collaboration as well as quarterly meet ups in major cities.

 

Frequently Asked Questions.

The event will be held at Dockside in Darling Harbour, Sydney.

Detailed agenda is coming soon, but you can expect that the full day will take place.

Secure the lowest price by purchasing one of the first 50 tickets. After that, prices will go up two more times.

We will have a maximum of 8 sponsors. If you'd like to be one of them, send us a note at danny@weareclutch.com.au

Yes. We'll have morning tea, lunch and afternoon tea throughout the day.
 

Yes. We are planning for networking drinks, please plan to stay around, it is a great chance to unwind with fellow Generate members and other B2B marketers.

We have space for 150 attendees.

While we do not offer refunds, you can transfer your ticket to someone else. Just email us to organise the transfer.

Yesss! We’ve crafted the below template:

Hi Manager,

Generate Summit 2024 is a one day event in Sydney, designed for and by B2B marketers. There are sessions that will cover what's possible in B2B marketing and it will provide us with actionable marketing tactics.

There will also be a moderated roundtable so I can network and problem-solve with other talented marketers in the B2B space.

There is early bird pricing, and ticket prices retail at $200, though right now they're only $50!. They said they can sort out a bulk deal too if you want the whole team to go.

We'll have some time to decide before ticket sales go up, but what do you think? I'd love to attend, and I think you might too.

Thanks,
The smartest marketer in the team ;)
 

Dockside Group, Darling Harbour

Join us by the picturesque waters of Darling Harbour!

 

Tickets to this event are highly limited, so register now to save your seat!