As the digital realm undergoes rapid transformation in 2024, the onus on creating impeccable, secure, and personalised digital experiences has never been higher. This March, the Melbourne Digital Experience Summit sets the stage as the definitive confluence for leaders and enthusiasts seeking to understand, interpret, and navigate the ever-evolving digital landscape.
This flagship event unites Australia's leading minds in the digital and marketing sphere to dissect crucial subjects shaping the future of digital engagement:
- Building Digital Trust: Crafting strategies to foster unwavering trust in an increasingly digital world.
- First Party Data and Personalisation: Harnessing proprietary data to tailor seamless and intimate user experiences.
- Omnichannel Mastery: Architecting consistent experiences across various digital touchpoints.
- Digital Experience Performance Optimisation: Fine-tuning platforms and strategies for peak performance.
- Managing Digital Overload: Strategies to declutter, streamline, and ensure user-centricity in a digital-first environment.
- AI in Digital and Customer Experience: Leveraging artificial intelligence for enriched user engagement and efficient digital operations.
Featuring an illustrious lineup of industry stalwarts, the summit guarantees in-depth dialogues and invaluable networking opportunities. The insights acquired here will empower you to recalibrate your digital and marketing initiatives, ensuring customer delight and fostering business growth.
Dive deep, connect, and transform at the Melbourne Digital Experience Summit 2024. Boost your digital and marketing prowess and play a pivotal role in sculpting the digital future.
Elevate your digital journey with insight. Register now!
9:00am |
Arrival & Registration |
9:10am |
Welcome & Ice-Breaker Exercise |
9:30am |
Opening Keynote: In this keynote, we explore the evolving role of first-party and zero-party data in personalising digital experiences amidst the decline of third-party cookies. As user privacy takes centre stage, we discuss strategies for collecting and utilising this data transparently and ethically to build trust and enhance user engagement. We'll delve into how advanced analytics, AI integration, and Customer Data Platforms (CDPs) are pivotal in crafting personalised experiences that resonate with users in a privacy-conscious digital landscape. Items to be covered include:
Speaker: |
10:00am |
Panel: This panel delves into the art of crafting engaging and seamless customer journeys across omnichannel touchpoints. In today's multi-faceted digital landscape, a cohesive and personalized customer experience across both digital and physical channels is crucial. Our experts will explore integrating these channels to create a unified brand experience, utilising data analytics to understand customer behaviour and personalising interactions through AI. The discussion will also cover the challenges in orchestrating effective omnichannel strategies and share best practices for resonating with today's sophisticated consumers. Items to be covered include:
Speakers: |
10:35am |
Morning Tea & Exhibition |
11:00am |
Panel: |
11:30am |
Panel: This panel will delve into the dynamic world of Web3 and its implications for brand digital strategies. As we enter a new era of internet technology, brands face the challenge and opportunity of integrating Web3 elements like blockchain, NFTs, and decentralized systems into their digital presence. The discussion will cover the potential of tokenisation in enhancing customer experiences, the role of cryptocurrencies in building innovative marketing campaigns, and the importance of ethical and transparent practices in this emerging space. Items to be covered include:
Speakers: |
12:05pm |
Roundtable Discussions:
|
1:00pm |
Lunch & Exhibition |
2:00pm |
Panel: In this panel, we delve into the latest developments in AI and their impact on customer and digital experiences. The focus will be on the innovative use of generative AI for creative content generation and enhanced communication, the strategic implementation of AI in customer experience platforms, and the transformative role of AI in the future work environment. This discussion aims to provide actionable insights into effectively integrating AI into digital strategies. Items to be covered include:
Speakers: |
2:35pm |
Closing Keynote This keynote addresses the challenge of digital overload and the imperative of designing accessible, human-centric digital experiences. In an era where users are bombarded with digital content, creating engaging, equitable, and manageable experiences is crucial. We will explore strategies for ensuring that digital interfaces are designed in a way that considers a diverse range of user needs. By focusing on empathy-driven design and user well-being, this session aims to provide actionable insights into creating digital products that enhance - rather than complicate - the user experience. Items to be covered include:
Speaker: |
3:00pm |
Event Closed |
Chief Technology Officer
Chief Experience Officer
Chief Data Officer
Chief Information Officer
Chief Marketing Officer
Chief Digital Officer
Heads of Digital Experience
Heads of eCommerce
Digital Transformation Directors
Senior UX Manager
Senior Digital Manager
Senior DX Manager
Senior CX Manager
Digital Marketing Manager
Product Manager
Innovation Manager
Mobile Strategy Manager
Are you interested in sponsoring the Digital Experience Summit Melbourne 2024?
Find out more here or get in touch with Danny Perry to secure your spot now, as each of our events is highly limited to 8 sponsors.
Metropolis Events
Centrally located overlooking the Melbourne CBD, Metropolis is the perfect place to meet & share.