As industries evolve with technological advancements, the role of Artificial Intelligence (AI) in shaping digital strategies offers unprecedented opportunities for innovation and efficiency. This event, specifically tailored for digital and marketing leaders, focuses on the critical role of AI in transforming personalisation and experimentation strategies to drive significant business outcomes.

We will explore 2 crucial topics:

Topic 1: AI in Personalisation and Experimentation

This session explores AI's transformative impact on personalisation and experimentation, highlighting how AI enhances customer engagement, optimises digital strategies, and drives operational efficiency, marking a significant shift from traditional practices.

Items to be covered include:

• Hyper-Personalisation Techniques: Discover how AI analyses data to tailor digital interactions in real-time, enhancing customer experience and satisfaction.
• Advanced Experimentation Strategies: Learn about AI-driven approaches for A/B testing and adaptive experimentation that enable rapid optimisation across customer segments.
• Integration of AI with Digital Platforms: Explore the technical and strategic considerations necessary for integrating AI technologies seamlessly into existing digital ecosystems.

Topic 2: Future Trends in Personalisation and Experimentation

This session delves into the future trends and predictions in personalisation and experimentation, providing insights into where the industry is heading. REA Group & GPC Asia Pacific will share their real-world success stories and their vision for future trends in experimentation and personalisation.

Items to be covered include:

• Real-World Success Stories: Hear how James Slayter (Head of Product, REA Group) & Marieke van Bruggen (Head of Digital Analytics & Optimisation, GPC Asia Pacific) have successfully implemented new technology in their personalisation and experimentation strategies to achieve remarkable results.
• Future Trends Predictions: Gain insights from industry experts on the upcoming consumer and technological trends in personalisation and experimentation, and how these trends will shape the future of digital strategies.
• Innovative Techniques and Approaches: Learn about emerging techniques and approaches that will drive the next wave of innovation in personalisation and experimentation.

Event Highlights:

• Deep Understanding: Acquire a deep understanding of AI's role in enhancing personalisation and experimentation operations, focusing on innovative solutions and practical applications.
• Future Insights: Engage in discussions about the future trends and innovations in personalisation and experimentation, and how to stay ahead in the rapidly evolving digital landscape.
• Networking Opportunities: Connect with a network of industry experts, digital strategists, marketing professionals, and technologists dedicated to advancing the use of AI for more dynamic and effective digital strategies.

Don't miss this opportunity to gain valuable insights, learn best practices, and revolutionise your digital strategy!